Why Beauflor

Vinyl flooring at its finest

The flooring industry is a dynamic and ever-evolving realm, marked by fierce competition and an array of fresh, engaging products. In this competitive landscape, the importance of choosing a flooring partner who not only provides high-quality products but also unparalleled service cannot be overstated. This is where Beauflor, a beacon of innovation and service in the flooring industry, shines brightest.

Beauflor's Unique Approach

At the heart of Beauflor's philosophy lies a deep commitment to not just being a brand, but a reliable partner. The company prides itself on its team of dedicated professionals who are available at every step of the journey – from the initial consultation to the final installation. This approach underscores the significance of personalized service in an industry that's often seen as product-centric.

A Global Reach

With state-of-the-art facilities in Belgium, the United States, Slovenia, and Russia, Beauflor is a global player in the flooring industry. These high-tech production sites are a testament to the company's commitment to excellence, enabling it to cater to both residential and commercial needs on an international scale.

Servicing all markets

Beauflor Home

Beauflor firmly believes that high-quality flooring should be accessible to everyone. This belief drives our in-house research and development teams to constantly innovate and stay up to date of market trends. The result is a diverse range of stylish, durable, and easy-to-maintain floors that are perfect for any setting.

Beauflor Pro

Our Pro collection offers the highest level of quality for the contract market. Thanks to continuous innovation, we are able to create floors with unprecedented degrees of customization. This also allows us to rapidly respond to new design trends and produce extra-large formats.

Beauflor Create

The company's in-house design studio plays a crucial role in translating customer feedback and the latest interior design trends into inspiring collections. This dual approach ensures that Beauflor's designs are always on trend. Moreover, their digital printing technology empowers customers to co-create designs, offering an unmatched level of customization in the flooring industry.



However you want to do business

Strong Partnerships

We don’t just create and sell, we partner up. That means you can easily spar with us to get an outside perspective. We’ll think along every step of the way. This service-minded way of working is also reflected by the different extras Beauflor provides, including training and home delivery via our customers’ platforms. Together, we stand out.


Down-to-earth Attitude

No corporate speech, no long decision-making processes, no complex communication lines. Instead, you get a team of easy-to-access, hands-on experts who won’t rest until your needs and wishes are met. You stand at centre stage and by offering an agile, personalized and all-round service, we make sure you shine.


Embracing Digital Services

Carefree experiences. That’s what we aim for by offering an extensive portfolio of digital services ranging from home delivery to sample shipments to video tutorials. With our upcoming experience center in Wielsbeke, we are able to immerse you even more into the possibilities of vinyl rolls.


A Focus on Innovation

Beauflor's facility in Slovenia is a hub of innovation, particularly in digital printing technology. This allows for unprecedented customization – from a single roll to large-scale orders. The ability to rapidly respond to new design trends and produce extra-large formats is something unique to Beauflor, thanks to its advanced digital printing capabilities.


Sustainable Practices

Beauflor applies a cradle-to-the-grave approach, meaning we improve our environmental impact at every stage of our products’ lifecycles – from the sourcing of raw materials to the recycling of end-of-life floors. Moreover, we produce all our floors without the use of any harmful chemicals (REACH compliant), while all our vinyl products are 100% ortho-phthalates free and recyclable.

Beauflor's journey in the flooring industry is marked by innovation, quality, and an unwavering commitment to customer service. As a global leader in cushion vinyl rolls, Beauflor continues to set the standard for what a flooring company can achieve, proving time and again why it is the go-to choice for both residential and commercial flooring needs.