Beautiful collections of wood and tile designs with authentic detailing, our Prima collections offers our widest selection of vinyl flooring.
They match the character of rustic, traditional and natural hardwoods, or the detail of natural stone tiles, lending themselves to a great variety of interior looks and spaces.
Atlantic is our largest entry-level collection, designed to offer maximum flexibility for price-sensitive, high-volume projects. A diverse mix of wood, tile and allover designs offers plenty of creative freedom, making it easy to respond to different interior styles and market expectations. Classic designs are reinterpreted in timeless yet modern colourways, while the iconic Damier tile gains two new on-trend shades that add a fresh, design-led touch. With its foam backing, 1.90 mm thickness and 0.15 mm wear layer, Atlantic combines familiar reliability with a renewed visual appeal — a strong, market-ready solution for today’s residential interiors.
Novo brings everyday comfort with a subtle design twist, offering warm oak looks and soft textures that suit any home. The latest update introduces two new designs - Cheverny (hungarian point) and Meadow Oak (straight plank) - each available in three coordinated sibling colours for effortless mixing and matching. With its 2.40 mm thickness and 0.20 mm wear layer, Novo is a practical choice for daily life and renovation projects. Quiet, stylish, and easy to live with, it’s flooring made to feel like home.
With a white textile backing, a 2.00 mm total thickness and a 0.20 mm wear layer, Smartex delivers reliable entry-level performance with an upgraded design focus. Popular designs — from classic straight planks to refined herringbone — are enriched with a broad selection of new colourways, responding to current interior trends and market demand. The collection is further enhanced with two brand-new designs: Maldini, a modern herringbone with a subtle concrete character, and Victor, a bold graphic tile pattern available in a timeless black-and-white version as well as a fresh green-and-white colourway. Smartex brings renewed creativity and character to accessible residential flooring solutions.
Two unique designs have been added to the Bartesa Collection. These special additions bring a fresh, contemporary touch, perfectly complementing the existing range.
The rest of the collection remains unchanged, with its original specifications, ensuring you continue to enjoy the quality and style you expect.
